What makes us optimal

FUELED BY A PASSION FOR TECHNOLOGY

We believe that technology can advance human ability – that shared passion for creating uncompromisingly well-designed product is what drives our team and inspires our work to serve a better future. Innovation is more than a buzzword to us. It is the linchpin upon which our entire methodology pivots. Our team shines when being invited to see the world in a different way; our solutions to our clients’ challenges advance human ability.

The three founders testing a new product

Origin

Founded by three innovators who came from industry-leading technology companies with the collective goal to build a leading innovation company: Optimal Design’s leadership is fueled by an engineering and entrepreneurial pedigree. Founders Sajid Patel, Joe Wascow and Dan Williams, who befriended one another in college, saw an opportunity for a dynamic design and engineering firm, Optimal Design, a Deloitte business has consistently and methodically identified, developed and expanded new tech horizons. ‘Innovate for life’ is more than a tagline. It is the baseline and lens through which all of our endeavors are measured. In 2023, the company joined the Deloitte family, combining efforts with the Connected Device Engineering offerings, to help clients unlock greater innovation and achieve their digital transformation goals.

LEADERSHIP

Established experience combines with agile and team-driven philosophy to shape Optimal Design’s shared vision of excellence.

Sajid Patel

Managing Director, Product Engineering Services

Joe Wascow

Managing Director, Product Engineering Services

Dan Williams

Managing Director, Product Engineering Services

Joe Kreidler

VP of Product Development Services

AWARDS

  • 2023 Best Places to Work in Illinois
  • 2022 Best Places to Work in Illinois
  • 2019 Best Places to Work in Illinois
  • 2019 Inc 5000 Fastest Growing Privately Held Companies in America
  • 2018 Inc 5000 Fastest Growing Privately Held Companies in America
  • 2018 Best Places to Work in Illinois
  • 2017 Fast Company Honorable Mention, Product Category
  • 2017 Optimal Design Named Top Ten Fastest Growing IoT Companies of 2017 by Silicon Review
  • 2017 Best Places to Work in Illinois
  • 2016 Top 10 Fastest Growing IoT Solution Provider Companies
  • 2016 Best Places to Work in Illinois
  • 2016 Red Dot Product Design Award
  • 2015 CIO Review 50 Most Promising Internet of Things Solutions Providers
  • 2015 PTE Innovation Award
  • 2015 Shark Tank Licensing Deal
  • 2013 International A’ Design Award for Medical Diagnostic Devices
  • 2013 Innovation Magazine Showcase
  • 2012 Good Design Award
  • 2012 Spark Product Award
  • 2011 Spark Design Award
  • 2011 Best of CES Award
  • 2011 CTIA Emerging Technology Award
  • 2011 PC Magazine Top Ten Most Rugged Cell Phones
  • 2011 Hygiene Recommended Product Shopper Award
  • 2011 Popular Science Product of the Future Award
  • 2011 Popular Mechanics Editor’s Choice Award
  • 2011 IGN – Best of CES 2011 Awards: Best Tablet
  • 2011 Reader’s Choice Award Taunton’s Tool Guide
  • 2010 Popular Mechanics Editor’s Choice Award for Best Tools
  • 2010 Oldhouse Online Best New Gadgets for DIYers
  • 2009 Popular Sciences “Best of What’s New” Award
  • 2009 Popular Mechanics Editor’s Choice Award
  • 2009 IDSA Design Award
  • 2009 NPE Award, Medical Category
  • 2009 Popular Woodworking Magazine Editor’s Choice Award October
  • 2007 This Old House Best New Products
  • 2005 Product Innovation Award – Equipment World Magazine
  • 2005 Chicago Innovation Award
  • 2005 SUPERquest Award for Continuous Achievement
  • 2004 Popular Science “Best of What’s new” Award
  • 2004 Fine Homebuilding “Editors’ Choice Best Overall” Award

AFFILIATIONS

  • IIT Institute of Design
  • Industrial Design Society of America (IDSA)
  • Association of Medical Diagnostics Manufacturers (AMDM)
  • Member of the IoT Security Foundation

CERTIFICATIONS

  • Authorized Microchip Design Partner
  • Microchip Authorized Security Partner